The use of false claims, misleading...

The use of false claims, misleading testimonials, and deceptive before-and-after photographs in advertising for weight-loss yields is widespread and has increased during the past decade, according to a clan 17, 2002, news release from the Federal Trade Commission (FTC) Approximately 40% of advertisements studied, including those appearing in mainstream, national publications, made at least single claim that is almost certainly false, and 55% made at least individual claim that is very likely false. Nearly 50% of the advertisements claim that yield users can lose weight without dieting or exercising.

The FTC report was prepared with assistance from the Partnership for Healthy Weight Management, a coalition of representatives from the science, academic, and health care professions, as well as direction and commercial entities. The report examines 300 weight-loss crops promotions that appeared in all major prototypes of media between February 2001 and May 2001 A comparison of advertisements from 2001 to those that ran in 1992 showed sum of two units major trends:

* a shift from advertisements for "low-calorie meal replacements" to pills and other produces that claim to work without diet and exercise and

* an increase in the number of specific misleading promises about produce performance.

According to health and nutrition person specially versed s many heavily advertised weight-loss fruitss and programs either are unproven or unsafe, and they frustrate efforts to excite healthy weight loss by promising unrealistic arises Since 1990, the FTC has filed 93 cases challenging false and misleading weight-loss claims involving over-the-counter medications, dietary add tos commercial weight-loss centers, weight-loss devices, and exercise equipment.

FTC Releases Report in succession Weight-Loss Advertising (news release: Washington, DC: Federal Trade Commission, clan 17, 2002) http://www.ftc.gov/opa/2002/09/weightloss rpt.htm (accessed 26 tribe 2002).

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