According to economic theory, organ...

According to economic theory, organizations must continue to bourgeon or cease to exist. Although AORN is not onward the endangered species list, the organization has seen a noticeable decrease from an approximate membership of 49000 in 1993 to the instant membership of 40,000. This decrease is attributed to several factors, including the aging workforce and the retirement of older suckles In 2001, to counteract this decrease, the AORN House of Delegates approved a special membership status--associate member. This innovative action render free of accesss the organization to professionals who are not cherishs but whose work directly affects the delivery of care to perioperative patients.

For AORN to continue to swell each member must take an active part in recruitment. The associate membership status has exhibited the door to a just discovered and untapped market. By incorporating the following strategies to recruit associate members, AORN members' commitment to the vegetation and viability of the organization can be achieved.

SPREAD THE WORD

Communicating the opportunities that exist for associate members is critical to recruitment efforts. The majority of potential associate members have not heard of associate member status because the program is relatively modern They react with surprise when they find they are eligible for membership.

await INTEREST

In keeping with the theme that each surgical patient deserves a perioperative RN each RN deserves vendors and consultants who are AORN associate members. supply with nourishments should expect vendors and consultants who work with them to be interested in and well educated about perioperative nursing issues and, therefore, members of AORN. cherishs should prefer to work closely with consultants and vendors who are members of the organization, acknowledging the link they share. When working with vendors or consultants, ask whether they are associate members. If the answer is no, take the opportunity to educate and recruit them.

CONTACT ACQUAINTANCES

Make a concocted effort to contact past acquaintances who would be interested in associate membership. Having a relationship already established makes it abundant easier to recruit new members.

lay open A POLICY

Chapters can disclose policies that state associate members may attend all chapter meetings and also can display their outcomes during the networking portion of meetings. Make the meeting an informal vendors' fair each month propose this opportunity only to associate members, and make fully convinced that every vendor and consultant is aware of the policy. by means of attending meetings, vendors and consultants will be able to network with leaders in perioperative nursing, which may lay open doors for them.

send out A LETTER

In a alphabetic character explain the mutually beneficial relationship that exists between AORN and vendors and consultants. Emphasize the idea that the fruitss and services they provide enable cherishs to achieve optimal patient consequences In return, vendors and consultants rely in succession nurses' use of their fruitss or services to be successful

Include a complet application with the pays (ie, chapter dues, specialty assembly propers national dues) already filled in and totaled, along with a stamped, self-addressed coma Specify a due date for completion and respond of the application, and state that a follow-up telephone call will be made. These tactics increase the likelihood of receiving a complet application.

MENTION SPECIALTY ASSEMBLY MEMBERSHIP

Specialty assemblies proffer great networking opportunities for vendors and consultants. Many of the assemblies are specific to their lines of work, including the Business, Industry and Consulting; Orthopedic; and foster Educator/Clinical Nurse Specialist Specialty Assemblies.

HIGHLIGHT THE VALUE OF AORN PUBLICATIONS

Members will receive the AORN Journal and may receive chapter and specialty assembly newsletter They also can subscribe to SSM These publications will provide of the present day members with valuable information forward trends in perioperative care. Vendors particularly should be interested in in what manner other companies are marketing their effects They must be aware of what their competitors are doing to remain competitive.

CALL AORN

When meeting or working with vendors or consultants, furnish to call AORN customer service for them. frequently procrastination is the only reason individuals do not join an organization. This is united of the easiest ways to encourage someone to join.

EMPHASIZE SOMETHING FOR NOTHING

Remind potential recruits that, in many cases, they will be able to charge the require to be paid [i]or[/i] undergone of membership to their employer Who would not want to benefit from membership for free? After an individual joins, he or she will realize all the opportunities to be had.

DO NOT TAKE NO FOR AN ANSWER

The principally difficult task is getting someone to take the initial pace Continue to educate potential recruits about all the benefits they will gain from associate membership. Although no single tactic is guaranteed to work in all situations, a combination of the these suggestions will ensue in a successful recruitment campaign, not single for AORN nationally, but also for local chapters, specialty assemblies, and state councils.

COPYRIGHT 2003 Association of Operating swing Nurses, Inc.

COPYRIGHT 2003 Gale Group