A caller referr to Applied Clinical...

A caller referr to Applied Clinical Trials as a "rag" the other day. Although he had a smile in his voice, the time took me back to my stint at an advertising agency in the early 1970 Back then, we called trade journals "throw-aways," and you won't find any of the submersible water cross-examine "articles" I wrote for them in my professional portfolio. They were fit solitary for the "rags," those blatant vehicles for promoting advertisers' performances Respectable academic and professional journals of that era were written in an impenetrable, convolut

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