Competition yields change, and so ...

Competition yields change, and so it is in the pharmaceutical industry. In a global contemplate Roche examined the relationship between clinical investigators and pharmaceutical companies, which has changed throughout the past few years. Roche was looking for ways to improve customer--that is, investigator--satisfaction. The tasks they learned can also apply to other pharmaceutical companies.

At single time, pharmaceutical companies were the customers, purchasing research services from the investigators. Because opportunities to course of life trials were limited, investigators were