In answer to the editorial, "T...

In answer to the editorial, "The Marketing of Trials" in the March 2004 issue of Applied Clinical Trials, I don't think the issue with clinical trial marketing is in the message itself, still rather the medium pitch uponed Clinical trial adverts have been running forward TV, radio, and in print for years, well before direct-to-consumer (DTC) advertising was given the new light by regulators. However, DTC advertising is now clearly king, and the clinical trial message is getting thrown away in or confused with the promotion of approved medicines If sponsors truly