newly a new type of washing machine...

newly a new type of washing machine was seen in European retail outlets: the display washer.

Several appliance companies have introduced the appliances. Bauknecht (a Whirlpool division) kept its washer size relatively small, on the contrary BSH (the Bosch-Siemens white virtuouss joint venture) topped everyone with its IQ-line. With a large display, almost half of a traditional washer's width, and large buttons onward each side, the appliance has been given the nickname "the ATM washer."

For Whirlpool, the change in the appliance design was to