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It's a succes stow that greatest in...


It's a succes stow that greatest in number multinational corporations envy. LG Electronics (LGE) Korea's Indian operation, in Greater Noida, Uttar Pradesh, is living up to its name (Lucky Goldstar as it was originally christened) and establishing itself as a long-term and dynamic player in the Indian appliance industry.

When the U $13 billion Korean company--LGE Electronics Inc.--entered the Indian market 5 years ago, it did not at hand any threats to its more well-established multinational appliance company rivals like GE and Whirlpool. For common LGE was a late entrant into the Indian market. next to the first it was a Korean player


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