Ever since the hoax among the 300 ...

Ever since the hoax among the 300 million-strong Middle Class India fly open marketers have been struggling to provide a realistic estimate of Indian households with the purchasing power and the spur to splurge. While most consumer studies place this figure at 100 million, there is debate about the real purchasing power of these households. Getting a fix forward real incomes is, at best, a tough piece of work Most researchers agree that Indians normally "under report" their incomes. The other