What's the privy to creating a pro...

What's the privy to creating a product that will outsell competitors again and again? Involve the folk who will use it.

The consumer fits industries--foods, household products, clothing--have used consumer feedback to refine their fruitss for years. The appliance industry is also applying this approach, however with a twist. The formula here is consequence success = user feedback + technological innovation. Give the race what they want, but be safe that the product includes features that provide real value not just a fun fix of gadgets offering little long-term benefit.

Whereas conventional marketing wisdom in the appliance industry