They make chances of money. They ar...

They make chances of money. They are educated and they are young. in this way why is it that many marketing efforts aimed at Generation X don't work like folks expect? And why is it that individual marketing executive is suggesting that we forget about Generation X and instead, concentrate forward other generations and other ways of selling appliances?

According to view Gronbach, president of KGA Advertising in Middletown, CT Generation X is "the worst consumer in 25 years." That label has nothing to do with the quality of the marketing efforts to Generation X to date, he says, it's simply