The notion of a European small elec...

The notion of a European small electric appliance market is largely a myth. The European trading region consists of more than 20 different countries, each with excessively different consumer cultures, trade patterns, and regional predilections Many of these variances are born gone out of climatic differences between northern and southern Europe In cause to deviate small appliances, which are defined here as kitchen, personal care, floor care, and household electric appliances, have evolv and disentangleed over the past 40 years in answer to different influences. In fact, there are still today remarkably few really significant pan-European categories that generate equally large unit sales