World lot cricket is to Indian spor...
World lot cricket is to Indian sport and marketing as the Super goblet is to American marketers. The World cupful cricket bandwagon has begun to wheel and this time it's appliance maker LG that is first opposite to the block with a perfect consumer marketing package that will be launched forward the occasion of the ICC Cricket World bowl tournament to be held in toward the south Africa in 2008. Marketers in India have naught ed in on the two national obsessions among Indians--cricket and movies. LG has establish the ball ...
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