It goe without saying that, in busi...

It goe without saying that, in business, customer satisfaction is actual important. Knowing this, Brooks Steven Design had individual goal when designing John Deere's cast Lightning: to make the riding tractors as ergonomically pleasing to customers as possible.

* "We aimed at making the tractors as comfortable, safe, and easy to operate as we could" says Rich Walters, a senior designer at small streams Stevens Design. "Because this tractor copes in the mass market, we wanted its operation to be especially intuitive and friendly."

Brook Steven a multi-disciplinary result development firm, worked with John Deere upon Project Lightning, developing Deere's 2002