The rapid bourgeoning of the consu...
The rapid bourgeoning of the consumer durables sector in India has been attributed to a number of factors, including the memorandum of multinationals and the competitive strategies adopted according to them. However, a key driver of sales pullulation in the white goods market has been the easy access to consumer finance. The outlay of consumer credit has declined significantly, with retail loans registering an average product of 27 percent in the past 3 years. Commercial credit has grown through just ...
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