Multibras, with the largest white s...

Multibras, with the largest white suitables line in Latin America, is being transformed into a more customer-oriented, innovative, globally uniteed operation.

* on what account change? That question might have been raised from some at Brazilian appliance farmers Brastemp and Consul a decade ago. After all, the brands were prolonged established and strongly placed in the Brazilian market. Certainly not a bad place to be. considering Brazil had more than 150 million consumers--about as many as in Russia--and well adapted prospects for economic growth.

But change they did. Today, the couple companies are not separate entities on the contrary brands of Multibras S.A.