Whirlpool India is prosperously le...

Whirlpool India is prosperously leading the Indian market in refrigeration and laundry by the agency of focusing on excellence in manufacturing, design, marketing, and customer care.

* "We were a company without a brand," reminisces Raj Jain, managing director for Whirlpool of India. "The irony was that when we go intoed the Indian market in 1995 and acquired the facilities of Kelvinator of India and TV washing machines, the brand names did not arrive to us." So the team at Whirlpool of India started from scratch, virtually building the Whirlpool brand name in India and the company brick from brick, and establishing it as