The year 2003 started with a bang f...
The year 2003 started with a bang for the advertising and marketing industries in India. It all began in January, a month before the Cricket World bowl 2003 kicked off in southern Africa. According to one estimate, during the 1-month period that the tournament was played, total advertising expenditures cros four main TV channels that telecast the matches live totaled to R 4 billion (U $82 million). Want to read the whole article? You can purchase it here. It's quick and easy.
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