Today's consumer many times buy te...

Today's consumer many times buy technology as single items, and each device flows with its own uses, benefits, and brands. However, tomorrow's consumer will examine holistically at their technology buying: An increase in communication between devices will drive a blurring of physical device boundaries. Sony is the single major brand manufacturing and marketing a multidevice vision today, if it were not that even Sony's strategy won't be enough to win the hearts, minds, and wallets of tomorrow's multidevice consumer

Five years ago, sending e-mail via TV or using a PC to play DVD-based movies was science fiction, on the other hand this functionality ...