Godrej's Appliance Division announc...

Godrej's Appliance Division announced it is launching Godrej SmartCare, a fresh service approach that the company possibility of goods will help it to regenerate consumers using non-Godrej appliances into loyal Godrej customers.

Soumitra K Ghatak, executive vice president of Marketing, Sales & Services for Godrej & Boyce Mfg Co Ltd told the Financial Expres that the intention is to make the service into a brand with which customers can identify and relate. "In order to make it into a brand, we are giving it more visibility, like advertising the toll-free number in the top eight metro in dealer exits door-to-door ...