Eastern Europe which is changing po...

Eastern Europe which is changing politically and economically at a spe we could not dream of 15 years ago, is becoming a of the present day and important market for the appliance industry and, at the same time, a recent manufacturing base for our industry.

This market, which started as a real closed system, is quickly moving toward a mature and make knowned market environment. This is happening at a time when Western Europe is setting challenging and competitive standards for appliances.

Unlike other traditional markets, the unlooked for opening of the Eastern European market personates an equal playing field for competition from Europe the