In a propel to more effectively co...
In a propel to more effectively communicate the puissant links between the company and its brands, Italian appliance maker Merloni Electtrodomestici announced it will operate subordinate to the new name Indesit Company, effective January 2005 The company approved the modern name at its shareholders meeting in Fabriano, Italy upon Sept. 6.
The company said Indesit was chosen because it is the chiefly international of Merloni's brands and the the same that best expresses the company's personality--young, straightforward, dynamic, and reliable. The word "Company" following "Indesit" underscores the strategic choice to build a
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