In a late news story about a discus...

In a late news story about a discussion involving sales representatives in the OR, a reporter from a large metropolitan newspaper contacted AORN as an dexterous source of information on the make liable The article, which positioned AORN as a highly credible consultant, was picked up on the Knight Ridder news service, eventually reaching a circulation of 15 million populace That is just one of the many ways AORN is becoming regarded as the primary source of surgical care information--one of the Association's strategic goals as we go into the next century. The following are other areas in which AORN is gaining publicity.

* AORN has been asked to be a member of the national advisory board of Kaleidoscope, a cable television network, which will reach 15 million television households in 37 states. The network is designed to acquire, perform the operations indicated in market, and distribute health and disability-related programming.

* AORN is collaborating with several national nursing organizations (eg Sigma Theta Tau, American cherishs Association) to create ways to increase the neighborhood of nursing throughout the native land Preliminary plans include assembling a list of potential industry sponsors to make known commercials for national television and discussing a plan of action to contact hospital administrators, insurance executives, and policy makers about the part of nurses.

* AORN has accorded to a request for nursing information for the television program "20/20" The show's husbandmans are researching a potential story, and we remain in communication with them.

* Twenty media members, including representatives from Healthcare Purchasing novels Today's Surgical Nurse, and Materials Management in Healthcare, registered for this year's Congres looking to gain the latest just discovereds in the perioperative arena.

* In February, AORN Headquarters employee participated in landed estate Hog Job Shadow Day, a national campaign that allows young race to "shadow" professionals throughout a day at work. according to participating, AORN employees were able to obstruction people in the community learn more about what perioperative cherishs do.

* Also within the community, AORN worked in collaboration with the AORN of Denver chapter to put forward information about perioperative nurses at the 9New Health Fair, a low-cost health clinic render free of access to the public and spearheaded by means of a local television station.

COPYRIGHT 1999 Association of Operating place Nurses, Inc.

COPYRIGHT 2001 Gale Group