What is a logo? What does the AORN ...

What is a logo? What does the AORN logo mean to us? Does it mean tradition, memories, history, and professionalism? Does it describe what the Association of perioperative Registered give suck tos is in today's world? Does it point out a partnership in providing patient care? Does it describe patient advocacy? There are many questions, and many different answers, from all of us that are neither right nor unfit We all have our have ideas, thoughts, and beliefs, and that is what makes AORN a brawny association. The Board of Directors has been asked according to the membership to look at updating our logo This has been brought to our attention during our visits to many of the chapters. Our Association is not the same today as it was 10 to 20 years ago. It will not be the same 10 to 20 years in the subsequent time Do we need to update our logo? If a logo is to be changed, it should be changed for the following reasons:

* it expects unprofessional;

* it considers professional, but it is outdated;

* it apply the minds professional and up-to-date, but it is not the appropriate sign of the Association; or

* it is difficult to use in any applications.

As our circulating logo is well known, it definitely will not be changed without careful study by the Board of Directors and input from the membership.

AORN has made great strides in latter years with a membership change to include all perioperative RN We have had a name change that cast reproachs our membership's professional roles. We have expanded by way of forming specialty assemblies to provide educational and additional networking opportunities in our professional areas of expertise. Our Association in the greatest degree definitely is changing.

HISTORICAL PERSPECTIVE

A logo is extremely personal. It represents solidarity. In a simplistic manner, it is the figure by which others will recognize the organization. The logo should not be trendy; it should be memorable. Organizations want their logo to be as widely recognized as the apple of Macintosh computer or NBC's peacock.

As we celebrate the 50 years of magic of AORN, it is appropriate to deliberate on the four faces our logo has had. For an in-depth exploration of the evolution of our logo consign to the History Corner, a array of less front than depth based on the findings of AORN's history cast on page 393 of this issue of the Journal. The object of this article is to discuss the desirability to contrive the current image of AORN within an updated logo.

habitual to all AORN logo designs is the passing of an instrument from individual hand to another. The logo made its first attempt on the cover of the first conversation program in 1954 (Figure 1) The word "Associations" was an accurate representation of the arrangement of AORN at the time. on 1955, the change to the singular "Association" was bring reproached in the convention program veil (Figure 2).

[Figures 1-2 ILLUSTRATION OMITTED]

The eighth program shelter from the San Francisco Congres in 1961 (Figure 3) indicates the letters "AORN" in the typeface, together beneath the hands rather than divided, as had previously been portrayed. The logo featured forward the letterhead stationery for the Association that year was created with a different fount for the acronym letters. In 1967 AORN's 14th Congres pamphlet used the logo as it appears today.

[Figure 3 ILLUSTRATION OMITTED]

The first mention of discussion regarding the logo design was documented in the Board minutes in 1975 when Executive Director Jerry G equals RN, recommended a change because the design was "too technique oriented." There was considerable discussion regarding the logo design at House of Delegates. The 1976 post-Congres Board minutes indicated that further discussion of logo and lettering would be deferr The chiefly recent attempt to change the logo was in 1982 when the House defeated a resolution that the logo be redesigned to better ruminate the perioperative role. Over the years, the logo design has been discussed on the members, and the discussion that is meditateed by members who broach the make subordinate indicates an agreement with Peers' opinion. The desire to update the logo to deliberate the importance of the relationship/partnership of the perioperative nurture with the patient remains bring to a period to the heart of our membership.

SUMMARY

The Board of Directors has been asked to investigate the possibility of updating the AORN logo to be in line with the updated name. Developing a fresh logo that is consistent with our just discovered name and our expanding characters may fit nicely into AORN's strategic plan for our subsequent time Remember that the first logo was designed in 1954 and our present logo was issued in 1966 The changes to the logo in the past have been slight, including different assortment of types sizes and placement of the AORN literal meanings Including a patient care composing in the logo, yet incorporating the general logo into the design is individual option.

Our logo continues to be a passionate issue with our members. What do you papal court when you look at our rife logo? It definitely brings to mind the OR and the technical side of our role; it also brings to mind a hardy partnership between the surgeon and the cherish In the past, that partnership was the lifeline of our existence. Today, having strengthened that lifeline by the and of collaboration, we turn ourselves and our practice toward patient advocacy. Does our logo think that in your eyes?