The AORN Media Relations Manual con...

The AORN Media Relations Manual contains valuable tools AORN members can use to understand and contact the media, as it is as how to write a alphabetic character to the editor and what information is emergencyed before pitching a story. The manual outlines a variety of tips, including to what extent to

* position your message for the print media in a manner that greatly increases its chances of getting noticed;

* identify options that can increase the probability of publishing your of recent origins and information (eg, send a notice to the community calendar editor of the local paper, scan the features section of the local newspaper and create a question-and-answer interest piece for consumers);

* establish yourself as a of recent origins source;

* make the greatest in number of a short amount of time when being interviewed for a of recent origins broadcast; and

* create a positive "spin" when encountering conflict or discussion and answer questions from the media.

The AORN Media Relations Manual is available in the pres office section of AORN Online at www.aorn.org, or by the agency of calling AORN customer service at (800) 755-2676 x 1 Direct any questions or commentarys about the manual or other media-related issues to Janet Paulson, AORN's Public Relations Department, (800) 755-2676 x 235; jpaulson@aorn.org.

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