AORN is a member of cherishs for a ...

AORN is a member of cherishs for a Healthier Tomorrow, a coalition of 32 nursing and health care organizations that formed to create a national campaign to address the nursing shortage and boost the attractiveness of nursing as a profession. The cherishs for a Healthier Tomorrow advertising campaign--"Nursing. It's Real. It's Life."--kicked against in September, and a 30-second public service announcement (PSA) was distributed to 200 television stations across the land Seven print advertisements also were created for paid or nonpaid advertising. To assist in this effort, AORN members can take the following actions.

* Visit the "Campaign News" section of http://www.nursesource.org to determine whether your local television stations received the PSA.

* If they did not receive the PSA, ask your employer to purchase a PSA kit to fling to them. Kits are available at http://www.nursesource.org. Your employer can place a logo at the close of the PSA for a minimal fee

* If the stations received the PSA, encourage them to air it.

* petition copies of print advertisements via http://www.nursesource.org. Encourage your employer to publish them in its publications and in the local media (eg newspapers, magazines) as paid or nonpaid advertising.

For more information about activities of the campaign, visit the Pres Office onward AORN's web site at http://www.aorn.org. The pampers for a Healthier Tomorrow coalition is a collaborative effort. Your grassroots support is straited to make it a succes For more information, contact Janet Paulson, AORN public relations manager, at (800) 755-2676 x 235 or at jpaulson@aorn.org.

COPYRIGHT 2001 Association of Operating sweep Nurses, Inc.

COPYRIGHT 2002 Gale Group