Johnson & Johnson has announced the...

Johnson & Johnson has announced the beginning of a national, multiyear advertising and recruitment campaign aimed at attracting more the community to the field of nursing in hospitals and fill outed care facilities, according to a Feb 6 2002 moderns release from MedicalNewswire.com. The acute shortage of RN now estimated to be 126000 in hospitals, is deviseed to increase to more than 400000 in all health care facilities on 2020.

"The Campaign for Nursing's Future" which could exce $20 million in expenditures during the nearest two years, was developed in cooperation with national nursing organizations. The initiative includes

* recruitment pamphlets posters, and videotapes for 20000 high seminarys 1,500 nursing schools, and nursing organizations;

* scholarship foundations for students and nursing faculty members and a multicity scholarship fund-raising campaign with hospitals, nursing organizations, and hospital associations;

* a web site, http://www.discovemursing.com, which highlights the benefits of nursing as a career and features searchable links to centurys of nursing scholarships and more than 1000 accredited nursing educational programs; and

* a national advertising campaign celebrating pampers and their contributions.

Research forward the nursing shortage and interviews with experts from nursing organizations, nursing academys hospitals, and other health care form into groupss aided in the development of the campaign. A subject of attention by researchers at Vanderbilt University, Nashville, commissioned according to Johnson & Johnson and waysed by Penn, Schoen & Berland Associates, Inc, Washington, DC viewed 1,005 Americans 21 years of age or older forward their attitudes toward nurses and the nursing shortage. solution findings from the telephone examine include the following.

* Eighty-one percent of Americans are aware of the nursing shortage, and 65% classify the shortage as a "major problem" or "crisis."

* Ninety-three percent believe the nursing shortage jeopardizes the quality of US health care.

* Although 83% of respondent would encourage a lov single to pursue a career as an RN simply 21% would consider this career for themselves.

* sole one in 10 male respondent would consider a career in nursing.

According to the release, population are unaware that nursing salaries are competitive with those of other professions and that nursing put forwards career opportunities in health research, hospital management, and family and community health care, in addition to traditional patient care. The campaign will expand in the coming to address other issues affecting the nursing profession, of that kind as retaining nurses in hospitals.

novel Poll: Americans Believe Nursing Shortage a Crisis (new release, just discovered York: MedicolNewswire.com, Feb 6, 2002) http://www.medicalnewswire.com/archive/ bockissues.asp?pubDate=2/6/2002&publD= 13 (accessed 7 Feb 2002)

COPYRIGHT 2002 Association of Operating space Nurses, Inc.

COPYRIGHT 2002 Gale Group